Social media optimization (SMO) is series of techniques which generally used to attract lots of visitors in quick period of time, get natural link backs from blogging and other social media sites. Often images and video syndication through proper channel can attract visitors and with systematic content posting you can create reputation for your web site and can get loyal visitors for your web site. Social Media Marketing (SMM) also known as Viral marketing where your site name gets spread through word of mouth. There are different way of doing it like tell a friend section of your site, making lots of friends in social media sites, blogging into popular blogs and social sites. Social Media Optimization often considered as Online Reputation Management (ORM)also which take care of online presence of your brand name / company name. Social media optimization has became one of most essential and influential service nowadays for companies who like to market their product online and offline both.
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