Search Engine Marketing

Search engine marketing is a simple method to take your site higher in search engine rankings. At ERC we use different methods to popularize your site in search engines. When we perform the work on your site, we first study and analyze what parameters of your site need to be adjusted and re-designed. Search engine marketing is all about attaining high rankings and we do our best to make sure that you site ranks highly and even more importantly, gets a great increase in traffic!

You may have an incredible site with great design and content, but if no one knows about it then the all your great time and effort you have put into the site will have been for nothing. If you want to be ranked by the search engines for a particular keyword then you have to tell them very loud and clear that you have an incredible website and you are doing really well. The search engine marketing campaign that we implement for your site contains all the elements that will help in optimizing your site in search engines.

At ERC we provide the search engine marketing services that will help you realize your online goals and targets. We completely manipulate your website and make it exactly the way search engines want to see it. We also place your site in places where search engines can easily spot you on the web. If we can work together to get all of the various factors of your site to come together in perfect alignment we can be certain that your website will attract the attention of the search engines and certainly win their favor.

As the number of sites on the Web increased in the mid-to-late 90s, search engines started appearing to help people find information quickly. Search engines developed business models to finance their services, such as pay per click programs offered by Open Text in 1996 and then Goto.com in 1998. Goto.com later changed its name to Overture in 2001, and was purchased by Yahoo! in 2003, and now offers paid search opportunities for advertisers through Yahoo! Search Marketing. Google also began to offer advertisements on search results pages in 2000 through the Google AdWords program. By 2007, pay-per-click programs proved to be primary money-makers for search engines. In a market dominated by Google, in 2009 Yahoo! and Microsoft announced the intention to forge an alliance. The Yahoo! & Microsoft Search Alliance eventually received approval from regulators in the US and Europe in February 2010.

Search engine optimization consultants expanded their offerings to help businesses learn about and use the advertising opportunities offered by search engines, and new agencies focusing primarily upon marketing and advertising through search engines emerged. The term "Search Engine Marketing" was proposed by Danny Sullivan in 2001 to cover the spectrum of activities involved in performing SEO, managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies for businesses, organizations, and individuals.

Some of the latest theoretical advances include Search Engine Marketing Management (SEMM). SEMM relates to activities including SEO but focuses on return on investment (ROI) management instead of relevant traffic building (as is the case of mainstream SEO). SEMM also integrates organic SEO, trying to achieve top ranking without using paid means of achieving top in search engines, and PayPerClick SEO. For example some of the attention is placed on the web page layout design and how content and information is displayed to the website visitor.

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